20 Days Mumbai Shopping Festival (MSF) 2018 | January Mela By MTDC

20 Days Mumbai Shopping Festival (MSF) 2018 | January Mela By MTDC


As the name suggests, it is a shopping festival in Mumbai and its surrounding areas. This is a one of its kind event that is been taking place for the first time in Mumbai. It is not just to shop or to buy apparels but to make Mumbai as one of the major shopping destination. People will find lots of variety in a single stop at a discounted rate. There are many things to know about this festival. This article highlights all the key events included in the Mumbai Shopping Festival.

It is a major platform in Mumbai to showcase the flavors of Maharashtra. The aim is to engage everyone with Mumbai and with its rich culture and heritage.

During this event, many products will be on sale at a reasonable price to attract more people towards Mumbai as a shopping destination.

About Mumbai Shopping Festival

This event (Mumbai Shopping Festival) will take place in MMRDA regions named Vasai-Virar, Western Suburbs, South Mumbai, Thane, and Navi-Mumbai. This is a 20 days Shopping Festival from 12th Jan to 31st Jan. This event will activate the entire city.

Main Attractions included in this event are-

  • Discounts on (Upto 5000 Brands).
  • Chance to win Daily Prize, Weekly Prize and also Bumper Prize.
  • 500+ Performances, Music Concerts, 13 Stage Shows etc.
  • Night Bazaar.
  • Lip Smacking Khao Galli.
  • MSF Flashmob.

Our Chief Minister Mr. Devendra Fadnavis is the Brand Ambassador. He is a man who carries many vision for Maharashtra.

Shopping Partners

All the major malls in the city will be covered in this festival and also with the Restaurants, Hotels, Multi-Brand and Single-Brand outlets, Departmental Stores, Petrol Pumps, General Stores, Automobile Outlets, Movie Theatres, Online Shopping Portals, Airline partners, etc.

Also, very well-known shopping areas like Colaba Causeway Market, Fashion Street (FS), Bandra Link Road, etc will also be covered in this Shopping Festival.

Also Read Places to Visit in Mumbai

Participation Process

The participation process is very simple. The shoppers don’t need to register themselves anywhere. The shoppers just have to purchase a minimum of Rs. 500 from any of the registered MSF(Mumbai Shopping Festival) outlet and SMS <MSF> <invoice Number> <Shop Name Location> <Amount> <Answer to the Question> to 56263

This will open a chance by the shopper to win some exciting prizes through lucky Draws carried out in a regular interval within that stipulated time.

The winner will be selected using a Computerized Random Draw system.

Category of Prizes

There are 3 categories which are Bumper Prize, Weekly Prize, Daily Prize. The prizes will include A Dream House in Mumbai (Optional), Luxury Cars, Gold or other ornaments, 100% cashback, Holiday Packages, Appliances, Gadgets and many more.

Retailers Process

The retailers have to register for the Festival.

Step 1: Registration.

The registration process is quite simple and easy. There are various ways to register for the Mumbai Shopping Festival.

  • Online through Website
  • Forms will be made available for offline registrations
  • Can also be registered through Phone.

Step 2: Listing of the Retailers.

Step 3: Marketing Collaterals will be made available to the Retailers via the main center.

Work at the Call Center(Backend)

SMS data gets collected at the Call Center where Daily, Weekly Winners will be declared using a randomizer. After the winner is selected, they will be called for verifying their details. After the details is verified, the prize will be couriered or asked to be collected.

Registration Fee

Registration fees for Retailer Shop is Rs. 5000 Excluding the taxes and for Real Estate is Rs. 1,00,000 also excluding the taxes.

Also Read Places to Visit in Mumbai

Marketing Plan

In the pre-Festival talk, the authorities will communicate with the customers about their attractive offers and how they can participate in this festival.

  • Macro Level Marketing
    1. Radio
    2. TV Campaign
    3. Newspaper
    4. Magazine
    5. PR Events
  • Micro-Level Marketing
    1. Mall Branding
    2. Store Branding
    3. Public Places Branding
    4. Roadshows
    5. Ambient Branding
    6. Public Hangouts
  • Digital Media
    1. Website
    2. Social Media Buzz
    3. YouTube teasers
    4. Online Advertising

Opening and Closing Ceremony

Our Chief Minister of Maharashtra along with other dignitaries will launch the Mumbai Shopping Festival on 12th Jan at the Jio Gardens, BKC. Similarly, the closing ceremony will take place on 31st Jan at the Gateway of India.

Shopping partners

MSF’s major cover will be famous Shopping Malls in Mumbai including all the malls in other MMRDA Regions. It includes:

  • High Street Phoenix
  • Phoenix Market City
  • Oberoi Mall, Goregaon
  • R City Mall, Ghatkopar
  • Infinity Mall, Malad
  • Inorbit Mall, Vashi
  • Grand Central, Seawoods
  • Viviana Mall, Thane

This Festival will also cover many supermarkets in the city.

  • D Mart
  • Big Bazaar
  • The Bombay Store
  • Haiko Supermarket
  • Nature’s Basket
  • Reliance Digital
  • Reliance Mart
  • Vijay Sales
  • Reliance Fresh
  • Crosswood


There will be many Events held across the City. There will be ticketed and 11 non Ticketed events across the city with over 500 performances from various genres.

There will be Musical Concerts, Music from all genres, 13 Stage performances in 13 spots across Mumbai.

Local musicians, Bollywood, Marathi folk, Upcoming Talents, College Bands, Rock and Indie Pop, Jazz, Rock, Classical, International EDM artists and people from other genres will perform.

The Venues for the performance will be:

  • International Airport
  • Domestic Airport
  • Girgaon Chowpatty
  • Worli Sea face
  • Shivaji Park, Dadar
  • Carter Road, Bandra
  • Juhu Beach
  • Outside 3Star hotel, Khargar
  • Vashi Railway Station
  • Upvan Lake, Thane
  • Galleria Mall, Powai
  • Maxus Mall, Mira Road
  • Cypress Garden, Mulund

About Night Bazaar

This would be very defined where the officials would put up shopping and entertainment that would go on till 4 am, but only on Weekends ensuring that the residents don’t get disturbed.


  • 13th – 14th – Jio Gardens, BKC
  • 19th – 20th – Mindspace, Malad
  • 26th – 27th – Powai

About Khao Galli

There will be many food trucks at many famous Public Hangout spots, during the weekend. The food Trucks will be in association with Food Truck Association of India (TFTA).


  • 13th – 14th – Worli Seaface
  • 19th – 20th – Mindspace, Malad
  • 26th – 27th – Powai


There will be Flashmobs in various Public hangout places to create more and more hype of the festival.

Every brand will get a chance to customize their Flashmob and to communicate their message through the medium of song and dance.

Also Read Places to Visit in Mumbai

Mass Message

In association with the Dabbawala’s of Mumbai, the authorities will send messages about the MSF and Discount Coupons in every tiffin box.

Whole City Branding

The whole city will be branded during this 20 days festival to create more and more hype of this festival.

Participating brands will also be encouraged during this branding, which will enable them to take up this opportunity.

Participating brands will also be allowed to display their brands and logos during this branding. LED Screens across the town, Auto Rickshaw Branding, Toll Naka hoardings, Bus Shelter, Mumbai Metro Branding, Local Trains Branding, Hoardings at various local hangout places and other such installations will be arranged for branding.